Content Writing

Create compelling marketing copy, technical docs, and on-brand content at scale

Scale Your Content Production

LLMs excel at content creation when given clear direction on audience, tone, purpose, and brand voice. The key is treating the AI as a skilled writer who needs a proper creative brief.

Marketing Copy

1

Define Your Target Audience

Marketing copy must speak to a specific audience. Be explicit about who you're targeting.

Write a landing page headline and subheading for our new analytics product.

Target Audience:

  • Mid-market B2B SaaS companies (50-500 employees)
  • VP of Product and Product Managers
  • Pain point: Drowning in data but lacking actionable insights
  • Tech-savvy but not data scientists

Constraints:

  • Headline: Under 10 words
  • Subheading: 15-25 words
  • Tone: Confident but not salesy, focus on outcome not features
2

Specify the Copywriting Framework

Use established frameworks like AIDA, PAS, or Before-After-Bridge to structure persuasive copy.

Common Frameworks:

AIDA

  • • Attention
  • • Interest
  • • Desire
  • • Action

PAS

  • • Problem
  • • Agitate
  • • Solve

BAB

  • • Before
  • • After
  • • Bridge

Example: "Write an email using the PAS framework for abandoned cart recovery..."

3

Include Your Unique Value Proposition

Generic marketing copy falls flat. Provide specific details about what makes your product different.

❌ Generic Prompt:

"Write copy for a project management tool."

✓ Specific:

"Write copy for a PM tool that auto-generates status updates from Git commits, Slack messages, and calendar events — eliminating manual status reporting."

Technical Documentation

4

Specify Technical Level

Documentation must match the reader's technical expertise. Define your audience clearly.

Write API documentation for the following endpoint:

POST /api/v1/users

Creates a new user account

Requires: email, password, name (optional)

Returns: user object with ID and auth token

Audience: Junior developers integrating for the first time

Include:

  • Clear request/response examples with real values
  • Common error codes and how to handle them
  • Simple code examples in JavaScript and Python
  • Authentication requirements explained step-by-step
5

Provide Code Context

When documenting code, provide the actual code so the LLM can explain it accurately.

Good Practice:

  • • Paste the actual function/class code
  • • Explain the context of where it's used
  • • Specify documentation format (JSDoc, Python docstrings, etc.)
  • • Request examples of typical usage patterns

SEO-Optimized Content

6

Provide Keyword Strategy

SEO content needs natural keyword integration. Specify primary and secondary keywords upfront.

Write a 1500-word blog post about improving API response times.

Primary Keyword: "API performance optimization" (use 3-5 times)

Secondary Keywords:

  • "reduce API latency"
  • "database query optimization"
  • "caching strategies"
  • "API monitoring tools"

Requirements: Include H2 and H3 headings with keywords, add a FAQ section, write in an educational tone for developers.

7

Request SEO Elements

Don't forget meta descriptions, title tags, and structured content for featured snippets.

Add to your SEO prompts:

  • • "Include a meta title (under 60 characters) and meta description (under 160 characters)"
  • • "Structure one section as a featured snippet candidate (numbered list or table)"
  • • "Add internal link suggestions to related topics"
  • • "Include image alt text recommendations"

Brand Voice Consistency

8

Define Your Brand Voice Attributes

Use descriptive adjectives and provide examples of your existing content to establish voice.

Our brand voice is:

  • Conversational but professional — We use "you" and contractions, but avoid slang
  • Optimistic but realistic — We focus on possibilities without overpromising
  • Clear over clever — We value clarity over wordplay
  • Data-informed — We back claims with numbers when possible

Example of our voice:

"Here's the thing: 73% of teams waste 5+ hours per week in status meetings. Instead of talking about progress, what if you could actually make progress? Our tool turns your existing workflow into automatic updates, so your team spends less time reporting and more time building."

Write social media posts in this voice for our latest feature release.

9

Create a Voice & Tone Guide

Maintain consistency across all AI-generated content with a reusable brand guide.

Include in Your Guide:

Voice (Consistent)

  • • Personality traits
  • • Word choices (say this, not that)
  • • Sentence structure preferences
  • • Example passages

Tone (Contextual)

  • • Support emails: Empathetic, solution-focused
  • • Marketing: Confident, aspirational
  • • Docs: Neutral, instructional
  • • Social: Friendly, engaging

Content Writing Best Practices

DO: Always Edit AI Output

Treat AI as a first draft. Add human insight, fact-check, and refine tone

DO: Provide Examples

Include 2-3 examples of your existing content to establish style and quality bar

DO: Test Different Variations

Generate 3-5 options and A/B test to find what resonates with your audience

DO: Include Success Metrics

Specify desired outcomes (e.g., "increase click-through rate" or "reduce support tickets")

DON'T: Publish Without Review

AI can produce inaccuracies, generic content, or off-brand messaging

DON'T: Use Generic Prompts

"Write a blog post about X" produces generic content. Be specific about angle, audience, and purpose

Scale Your Content Strategy

We can help you build content workflows that maintain quality and brand consistency at scale

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