Ad Extensions & Assets
Recommend sitelinks, callouts, structured snippets, and call/location assets that make your ads bigger and more useful
What This Prompt Does
Ad extensions (now called assets) take up more SERP real estate and give users shortcuts to the right page. This prompt recommends the specific sitelinks, callouts, structured snippets, and call/location assets that make sense for your offer — and explains why each one helps the user choose.
When to Use It
- •Launching a new account with no assets configured yet
- •Ad Strength or asset coverage is flagged as weak
- •Call-tracking is enabled and you want call assets that match the offer
- •Competitor ads look bigger because they use every asset and yours don't
The Prompt Template
Act as a Google Ads specialist. Your goal is to recommend the best ad assets for this campaign so the ads are more useful and more likely to get clicked. Context: - Business type: [BUSINESS TYPE] - Product or service: [PRODUCT OR SERVICE] - Geography: [GEOGRAPHY] - Offer: [OFFER] - Key selling points: [PASTE SELLING POINTS] Task: Recommend: 1. sitelink ideas 2. callout ideas 3. structured snippet ideas 4. call asset recommendation 5. location asset recommendation if appropriate Process: 1. Review the business offer. 2. Identify which extra ad elements would help the user choose. 3. Create concise, practical asset suggestions. 4. Explain why each asset helps. Constraints: - Use plain English. - Do not invent services that were not provided. - Keep the suggestions realistic and short. - Focus on assets that improve clarity and clicks. - Favor recommendations that reduce wasted spend and improve conversion quality, not just click volume. Output format: Use these headings: - Recommended Sitelinks - Recommended Callouts - Recommended Structured Snippets - Other Useful Assets
How the Prompt Is Structured
Sitelink ≠ Callout ≠ Snippet
Sitelinks route the user to deeper pages. Callouts are short benefit bullets. Structured snippets label lists ("Services: A, B, C"). The prompt asks for all three separately because each plays a different SERP role.
Call and Location Assets
Call assets (formerly extensions) are critical for any service business where the conversion is a phone call. Location assets tie the ad to a physical address. The prompt flags whether each is appropriate rather than assuming.
"Do Not Invent Services"
Asset copy shows up verbatim in the SERP. Inventing unsupported services (24-hour service when you don't offer it) triggers disapprovals and user disappointment. The constraint keeps every line provable.
"Why Each Asset Helps"
The reason column distinguishes decorative assets from useful ones. If you can't explain why an asset helps the user decide, cut it.
Example Output
Recommended Sitelinks
- • Emergency Services — sends urgent clickers straight to the right page
- • Service Area — addresses the first question local searchers ask
- • Pricing — filters window shoppers before they click
- • Customer Reviews — builds trust without needing the user to go hunting
Recommended Callouts
24/7 Dispatch • Licensed & Insured • Flat-Rate Estimates • Same-Day Response • No Weekend Surcharge • 500+ Local Customers
Recommended Structured Snippets
Services: Emergency Plumbing, Burst Pipe Repair, Drain Cleaning, Water Heater Repair, Leak Detection
Other Useful Assets
- • Call asset: Yes — service is largely phone-booked, and call tracking should be on.
- • Location asset: Yes — a real address in Bozeman reinforces local signal.
- • Price asset: Optional — useful if you publish flat-rate pricing.
Tips for Better Results
Write Descriptions for Every Sitelink
Sitelinks with descriptions dominate more screen area. Skip them and Google shows a single compact line instead.
Set Call Asset Hours Accurately
Call assets only serve when someone can answer. Mismatched hours kill lead quality — and the ad keeps spending while the phone rings into voicemail.
Rotate Callouts Quarterly
Audit asset performance every few months. Replace the two weakest callouts with fresh variants to keep the ads lively.
Disclose Price Ranges Carefully
Price assets can reduce lead volume but massively improve lead quality. Test with caution — measure CPA, not just click volume.
Bigger Ads, Clearer Promises, More Calls
We configure complete asset stacks so your ads show up bigger and convert more often than the competition's.