Competitor Page Comparison
Line up your page against a top-ranking competitor and get an honest, prioritized list of what to fix
What This Prompt Does
If a competitor ranks above you, something about their page is working better. This prompt compares two pages head to head for the same keyword, calls out where you win and lose, names what you're missing, and produces the top five changes that would close the gap.
When to Use It
- •You're stuck at position 4–10 for a keyword that matters
- •You're writing a brief and want to know what the SERP winner already does right
- •A competitor suddenly outranks you and you need to diagnose why
- •You want an unflattering, honest critique instead of a polite review
The Prompt Template
Act as an SEO competitor analysis expert. Your goal is to compare my page against a competing page and identify where my page is weaker or stronger. Context: - My page text: [PASTE PAGE CONTENT] - Competitor page text: [PASTE COMPETITOR PAGE CONTENT] - Target keyword: [TARGET KEYWORD] - Business type: [BUSINESS TYPE] Task: Compare the two pages and identify: 1. where my page is stronger 2. where my page is weaker 3. missing topics on my page 4. trust or conversion elements the competitor uses better 5. the top 5 changes that would make my page more competitive Process: 1. Compare both pages for intent match. 2. Compare depth, clarity, and relevance. 3. Compare trust signals and conversion elements. 4. Identify the biggest weaknesses in my page. 5. Recommend the highest-value changes. Constraints: - Do not praise both pages equally just to be polite. - Be specific. - Use plain English. - Focus on what actually matters for ranking and conversions. - Keep the answer under 500 words. Output format: Use these headings: - Where My Page Wins - Where My Page Loses - Missing Topics - Top 5 Improvements
How the Prompt Is Structured
"Do Not Praise Both Pages Equally"
This is the most important constraint in the prompt. AI defaults to diplomatic "both pages have strengths" language. Explicitly banning false balance is what forces the model to take a side.
Win and Lose Columns Together
Asking for wins in the same pass as losses prevents an all-negative audit. You need to know what's already working so you don't accidentally delete it while fixing the weaknesses.
Trust & Conversion as a Separate Lens
Most competitive analyses stop at content depth. This prompt specifically asks about trust signals and conversion elements — the difference between ranking and actually closing business.
"Focus on What Actually Matters"
This constraint cuts surface-level feedback (fonts, colors, button shapes) and keeps the analysis on ranking and conversion levers.
Example Output
Where My Page Wins
Clearer primary CTA above the fold. Faster reading time — no filler paragraphs.
Where My Page Loses
The competitor explains the service process clearly, while my page jumps straight to pricing. The competitor has 27 reviews on-page; I have 3 tucked in the footer.
Missing Topics
- • No "what to expect on the day of service" section
- • No comparison to alternatives (DIY, national chains)
- • No warranty or guarantee section
Top 5 Improvements
- Add a simple 3-step process section.
- Surface 10+ customer reviews on the page, not the footer.
- Add a short "what to expect" section covering arrival, inspection, and cleanup.
- Add an FAQ addressing price vs national chains and warranty terms.
- Rewrite the hero to match competitor's benefit-led opener.
Tips for Better Results
Pick the Right Competitor
Compare against the page currently ranking for your target keyword, not the biggest brand in the industry. Intent match matters more than domain authority.
Run It Against Two or Three Competitors
Patterns emerge fast. If three competitors all have a process section and you don't, that's the single highest-leverage fix.
Do Not Copy the Competitor
Use the output to understand why they win, then write your own version. Near-duplicate pages get filtered.
Re-Run After Each Fix Ships
The "where my page loses" list should shrink each round. When it's short, it's probably time to rethink link-building or off-page factors.
Close the Gap With the Page Above You
We turn competitor analyses into prioritized, shipped improvements that move your rankings up — measurably.