Heading Structure Optimizer
Rebuild your page outline so the H1, H2s, and H3s map cleanly to search intent — and to how readers actually scan
What This Prompt Does
Most low-ranking pages have one problem in common: the heading outline doesn't reflect the topic. This prompt takes your page text and returns a better H1, improved H2s, refined H3s, and a list of sections the page is missing entirely. It's the fastest way to surface a page's structural flaws before you touch the paragraphs.
When to Use It
- •A long page reads as a wall of text and is hard to scan
- •H1 and H2s are generic ("Our Services," "About Us") and say nothing about the topic
- •You've expanded a page over time and the outline has drifted
- •You want to align headings with a new primary keyword
The Prompt Template
Act as an on-page SEO specialist. Your goal is to improve the heading structure of this page so it is clearer for both users and search engines. Context: - Page text: [PASTE PAGE CONTENT] - Primary keyword: [PRIMARY KEYWORD] - Secondary keywords: [SECONDARY KEYWORDS] Task: Review the current page structure and propose: 1. a better H1 2. improved H2s 3. improved H3s where needed 4. any missing sections that should be added Process: 1. Identify the page's main topic. 2. Review the current structure for gaps or confusion. 3. Create a cleaner heading outline. 4. Make sure the structure supports search intent. Constraints: - Use plain English. - Do not overuse keywords. - Keep headings natural and readable. - Do not rewrite full paragraphs. Output format: Return: - Recommended H1 - Recommended H2s - Recommended H3s - Missing Sections
How the Prompt Is Structured
Outline First, Copy Later
The constraint "do not rewrite full paragraphs" keeps the AI in outline mode. Once you've fixed the skeleton, writing or rewriting paragraphs under the new headings becomes trivial.
H1, H2, H3 Are Different Jobs
Asking for each level explicitly stops the AI from flattening everything into H2s. H1 names the page; H2s organize the main arguments; H3s break down nested details.
Missing Sections Are the Real Prize
The fourth deliverable — "any missing sections that should be added" — often produces the most valuable output. It's where the AI tells you what the page forgot to cover.
"Do Not Overuse Keywords"
Headings stuffed with the target keyword read as spam to both humans and Google. This constraint steers the output toward descriptive headings that include the keyword only where natural.
Example Output
Recommended H1
Emergency Plumbing Services in Bozeman
Recommended H2s
- • Fast Help for Leaks, Clogs, and Burst Pipes
- • Our Emergency Service Area
- • What to Do Before the Plumber Arrives
- • Pricing and After-Hours Rates
- • Reviews from Bozeman Customers
Recommended H3s (under "Fast Help for Leaks…")
- • Burst Pipe Repair
- • Emergency Drain Cleaning
- • Water Heater Failures
Missing Sections
- • Service area: no neighborhoods or nearby towns are named.
- • Trust: no reviews, photos, or licensing info.
- • FAQ: pricing and dispatch questions go unanswered.
Tips for Better Results
Paste the Existing Outline Too
If you include the current H1/H2s at the top of the context, the AI can compare before/after instead of working in the dark.
One H1, Always
Even if the AI produces two H1 candidates, pick one when you implement. Multiple H1s confuse crawlers and users alike.
Test Scannability
Read only the new headings top to bottom. If someone who reads only the headings understands the page, the outline is strong.
Don't Skip Levels
Going H1 → H3 skips a hierarchy level. If the AI does this, push back and ask for proper H2s in between.
Better Outlines, Better Rankings
We help teams convert AI-generated outlines into finished, shipped pages that actually satisfy search intent.