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Internal Linking Suggestions

Find the ten highest-value internal links to or from a page — complete with anchor text and a reason for each

What This Prompt Does

Internal links are the cheapest SEO fix you can make. This prompt takes a target page and the rest of your site, then returns the top ten linking opportunities — both inbound and outbound — with descriptive anchor text and a short reason each link makes sense.

When to Use It

  • A new page has no internal links pointing to it yet
  • A money page is underpowered and needs more link equity
  • A blog post is orphaned — no inbound or outbound links
  • You're building a topical hub and need to wire up the pillar/cluster links

The Prompt Template

Act as a technical SEO strategist.

Your goal is to find internal linking opportunities that will improve page relevance and help users find related content.

Context:
- Target page: [TARGET PAGE TITLE OR URL]
- Target page topic: [TOPIC]
- Other site pages: [PASTE PAGE TITLES, URLS, OR SUMMARIES]

Task:
Suggest internal links pointing:
1. to the target page from other pages
2. from the target page to other useful pages

For each suggestion, include recommended anchor text and why it makes sense.

Process:
1. Review the target page topic.
2. Review the other pages.
3. Find logical internal linking matches.
4. Recommend natural anchor text.
5. Prioritize the best opportunities.

Constraints:
- Do not force links where they do not fit naturally.
- Use descriptive anchor text.
- Use simple language.
- Give the top 10 opportunities only.

Output format:
Return a table with these columns:
- Source Page
- Target Page
- Recommended Anchor Text
- Reason

How the Prompt Is Structured

1

Both Directions Matter

Asking for inbound and outbound suggestions in one pass means you get both sides of the relationship — the page gains equity from inbound links and relevance from outbound ones.

2

Descriptive, Natural Anchor Text

"Click here" is a waste. Descriptive anchors pass topical signals. The prompt enforces both descriptive and natural, which keeps the AI from over-optimizing into exact-match anchors.

3

"Top 10 Only"

A hard cap forces prioritization. Without it, the AI will suggest every vaguely related page on your site. Ten is a shippable batch for one work session.

4

"Do Not Force Links"

Without this guardrail, the AI invents tenuous reasons to connect unrelated pages. The constraint keeps the output focused on contextually honest opportunities.

Example Output

Source Page Target Page Anchor Text Reason
Plumbing Services (hub) Emergency Plumbing emergency plumbing services Hub should route urgent traffic straight to the money page.
Blog: What to Do Before the Plumber Arrives Emergency Plumbing call our emergency line Article readers are mid-emergency; direct link captures intent.
Emergency Plumbing Service Area neighborhoods we serve Outbound link answers a common visitor question without clutter.

Tips for Better Results

Feed Real Page Summaries

Titles alone leave too much to guess. A one-line summary per page yields far more accurate matches.

Vary the Anchor Text

If the AI suggests the same anchor from multiple sources, rotate it. Identical anchors across a site look over-optimized.

Implement in the Body Copy

Links inside paragraphs carry more weight than footer or sidebar links. Place suggestions where they naturally fit the text.

Re-Run for Every Important Page

Run this prompt for each revenue-driving page on a rolling cadence. Ten good links per important URL adds up quickly.

Wire Up Your Site's Internal Graph

We help teams design and implement internal linking strategies that push equity toward pages that actually convert.