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Social Media Content Strategy

Build a practical social content plan with clear themes, post types, and a role for each platform

What This Prompt Does

Most small-business social accounts post whatever comes to mind that week. This prompt builds a real content strategy: the main themes you should repeat, the kinds of posts to publish, the role each platform plays, and the top five priority recommendations.

When to Use It

  • •Starting a social program from scratch
  • •Resetting an account that posts randomly and gets no traction
  • •Expanding into a new platform and deciding what to do there
  • •Preparing a strategy document for a stakeholder or agency handoff

The Prompt Template

Act as an experienced social media marketing strategist.

Your goal is to create a practical social media content strategy that helps this business build awareness, engagement, and leads.

Context:
- Business type: [BUSINESS TYPE]
- Product or service: [PRODUCT OR SERVICE]
- Target audience: [TARGET AUDIENCE]
- Geography if relevant: [GEOGRAPHY]
- Main business goal: [AWARENESS, LEADS, SALES, COMMUNITY, TRUST]
- Platforms: [PLATFORMS]

Task:
Create a social media content strategy that includes:
1. the main content themes
2. the types of posts to publish
3. the posting goals
4. the role of each platform
5. the top 5 recommendations

Process:
1. Review the business and audience.
2. Identify the business goals for social media.
3. Match content themes to audience interests and business goals.
4. Match each platform to the best content type.
5. Recommend the most important next steps.

Constraints:
- Use plain English that a minimum wage employee would understand.
- Be practical, not vague.
- Do not suggest posting just to stay busy.
- Keep the answer under 500 words.
- Favor clear, human, useful content over polished marketing fluff.

Output format:
Use these headings:
- Main Content Themes
- Best Post Types
- Platform Roles
- Top 5 Recommendations

How the Prompt Is Structured

1

Themes Before Posts

Asking for themes first produces a repeatable strategy. Three to five themes become the lens every future post has to pass through — it ends random posting.

2

One Role Per Platform

The Platform Roles deliverable prevents the "post the same thing everywhere" trap. Each platform is named and given a specific job (awareness, trust, community, recruiting, etc.).

3

"Do Not Suggest Posting Just to Stay Busy"

The constraint is a direct counterweight to every social-media template that demands seven posts a week. Activity for its own sake creates content nobody saves or shares.

4

Top 5 Recommendations

The recommendations block turns strategy into action. Five concrete next steps is what turns a Google Doc into a launched program.

Example Output

Main Content Themes

  • • Customer education (seasonal prep, warning signs, quick fixes)
  • • Real job stories (before/after, on-site photos)
  • • Local community (sponsorships, team members, neighborhoods served)
  • • Behind-the-scenes trust (licensed technicians, pricing transparency)

Best Post Types

Short videos, carousels with tips, before/after photo posts, customer review highlights, short educational posts with a clear takeaway.

Platform Roles

  • • Facebook: local trust and community — reviews, neighborhood posts, reminders.
  • • Instagram: visual proof — before/after photos, short videos, team portraits.
  • • LinkedIn: B2B reach to property managers and commercial contacts.

Top 5 Recommendations

  1. Commit to 2 posts/week on Facebook and Instagram — not daily.
  2. Build a rotating 4-theme calendar so content stays consistent.
  3. Photograph every job (with permission) for ongoing content.
  4. Ask every happy customer for a short video review.
  5. Pause LinkedIn until a dedicated writer is available.

Tips for Better Results

Fewer Platforms, Done Well

Two great platforms beat five mediocre ones. If the strategy names four, consider starting with the top two.

Themes Before Calendar

Don't fill a calendar without settled themes. Run this prompt first, then feed the themes into the Monthly Content Calendar prompt.

Tie Every Theme to a Goal

If a theme doesn't support awareness, trust, community, or leads, it's not a theme — it's noise. Drop it.

Review Quarterly

Themes and platforms shift with the business. Re-run every quarter to keep the strategy alive.

A Strategy That Beats Random Posting

We help small businesses build social strategies that produce leads and trust — not just content volume.

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