Monthly Content Calendar
Plan four weeks of posts — topics, types, goals, and calls to action — without over-committing
What This Prompt Does
Produces a realistic 4-week calendar sized to your actual capacity. Each row names the topic, the post type, the goal, and the call to action — so you never publish a post that doesn't know what it's supposed to accomplish.
When to Use It
- •Planning next month's social output
- •Briefing a writer or agency on what to produce
- •Coordinating around a promotion or seasonal event
- •Replacing ad-hoc posting with a repeatable cadence
The Prompt Template
Act as a social media content planner. Your goal is to create a simple monthly content calendar that supports the business goals. Context: - Business type: [BUSINESS TYPE] - Platforms: [PLATFORMS] - Main goal: [GOAL] - Posting frequency: [POSTS PER WEEK] - Main themes: [THEMES] - Special dates or promotions: [DATES OR OFFERS] Task: Create a 4-week social media calendar with: 1. post topic 2. post type 3. goal of the post 4. suggested call to action Process: 1. Review the business goals and themes. 2. Spread content across the month. 3. Balance educational, trust-building, and promotional posts. 4. Make the plan realistic. Constraints: - Use plain English. - Do not make every post promotional. - Keep the plan realistic for a small business. - Do not suggest more posts than the business can likely produce. - Favor clear, human, useful content over polished marketing fluff. Output format: Return a table with these columns: - Week - Post Topic - Post Type - Goal - CTA
How the Prompt Is Structured
"Realistic for a Small Business"
Without this guardrail, AI calendars balloon to 30+ posts a month. The constraint keeps the output sized to an actual small-business capacity.
Balance Educational, Trust, Promotional
The Process prescribes a mix. A 70/20/10 split (education/trust/promotion) is a healthy baseline — the AI enforces it automatically.
Posting Frequency as Input
Naming posts-per-week in Context means the output matches your actual cadence. Two posts/week produces 8 rows, not 28.
CTA Per Row
Every post has a CTA — even educational ones ("save this for later"). Posts without a CTA are missed opportunities.
Example Output
| Week | Topic | Type | Goal | CTA |
|---|---|---|---|---|
| 1 | Common winter plumbing problems | Educational | Awareness | Call if you need help this week |
| 1 | Team photo: meet your technician | Trust | Local trust | Follow for more |
| 2 | Before/after: burst pipe in Valley West | Proof | Trust | Message us if you see this at home |
| 2 | 3 signs your water heater is failing | Educational | Awareness | Save this for later |
Tips for Better Results
Lock the Cadence First
Commit to a cadence you'll actually keep. Two posts per week, shipped, beats five posts missed.
Layer In Seasonal Hooks
Pass seasonal dates into context — promotions, weather triggers, local events. The calendar improves dramatically.
Batch Production
Once you have the topics, block out one 2-hour session to draft the month. Batching beats stop-start writing every time.
Retire Bad Post Types
If a post type repeatedly flops, stop scheduling it. The calendar should reflect what your audience actually engages with.
Plan Monthly, Post Consistently
We build sustainable content calendars that keep your brand in front of customers without burning the team out.