Social Post Writing
Produce three versions of any post — direct, educational, and conversational — tailored to the platform
What This Prompt Does
Three takes on the same post: one direct (quick action), one educational (teach something useful), one conversational (human voice). Having a spread lets you A/B, pick the one that fits the platform, or repurpose across channels.
When to Use It
- •Drafting copy for a specific calendar slot
- •Turning a topic idea into actual posted content
- •Finding the right voice for a post that isn't clicking
- •Producing variants so you don't reuse the same phrasing every week
The Prompt Template
Act as a social media copywriter. Your goal is to write a social media post that fits the platform, speaks clearly to the audience, and supports the business goal. Context: - Platform: [PLATFORM] - Business type: [BUSINESS TYPE] - Audience: [AUDIENCE] - Topic: [TOPIC] - Goal: [AWARENESS, ENGAGEMENT, LEADS, SALES] - Offer or CTA: [CTA OR OFFER] Task: Write 3 versions of a social media post about this topic. Process: 1. Review the topic and goal. 2. Match the style to the platform. 3. Write one version that is direct, one that is educational, and one that is more conversational. 4. Keep the CTA clear. Constraints: - Use plain English that a minimum wage employee would understand. - Do not sound like corporate marketing. - Do not use hashtags unless requested. - Keep each version short and platform-appropriate. - Favor clear, human, useful content over polished marketing fluff. Output format: Use these headings: - Version 1 - Version 2 - Version 3
How the Prompt Is Structured
Three Distinct Voices
Direct, educational, conversational. Three different emotional entry points into the same topic — lets you meet the audience in whatever mood they're in.
"Do Not Sound Like Corporate Marketing"
The single most important SMM constraint. It keeps the copy from collapsing into "elevate," "empower," "premium solutions" territory.
Hashtags Off by Default
Hashtags often clutter posts without driving reach. The default-off stance is correct for most small-business accounts.
Platform in Context
Facebook posts are longer than X posts. Naming the platform produces drafts sized for where they'll actually live.
Example Output
Version 1 — Direct
Need fast plumbing help in Bozeman? We offer same-day emergency service. Call now to get help today.
Version 2 — Educational
Three signs your water heater is about to fail: rust-colored water, popping sounds, and puddles around the base. Any of these? Call us before it becomes a flood.
Version 3 — Conversational
A burst pipe on a Saturday night is nobody's idea of fun. If it happens, we pick up live — no call center, no voicemail. Save our number before you need it.
Tips for Better Results
Pick, Don't Edit
Choose the version that fits, then post it with minimal edits. Heavy editing usually reintroduces the corporate tone you just escaped.
Test Versions on Different Platforms
Post the direct version on X, educational on LinkedIn, conversational on Facebook. Same topic, platform-native voice.
Read It Aloud
If it sounds stiff when you read it out loud, the AI slipped into marketing language. Rewrite with contractions and shorter sentences.
Keep a Voice Swipe File
Save the versions you liked. Over time they become a style guide the model can reference next time.
Write Posts People Actually Stop For
We produce social copy that sounds like a real person — and still moves people to call.